In Ex.Brain, your organizational structure is mapped using a Brand Hierarchy. This system mirrors the way real-world enterprises are built — allowing you to control access, assign responsibilities, and give Ex.Brain the context it needs to deliver smarter, more relevant answers.
Here’s how it works:
- Primary Brand → Your overall organization (the top-level entity)
- Sub-Brands → Divisions, brands, or operating units under your main organization
- Workspaces → Individual teams, business locations, or regions inside each Sub-Brand
What Is a Primary Brand? #
Your Primary Brand is the highest-level identity in your Ex.Brain account — like the umbrella under which all other parts of your organization operate.
- You can only have one Primary Brand.
- All Sub-Brands are connected to this root identity.
- It’s used for billing, email communications, admin access, and analytics at the company-wide level.
Example:
A hospitality group like “Zenith Hotels Group” owns and operates 12 different hotel brands — each with unique services and target markets. The group itself is the Primary Brand, while each hotel brand becomes a Sub-Brand.
What Is a Sub-Brand? #
A Sub-Brand represents a key operating unit or division under your Primary Brand. You can create multiple Sub-Brands depending on your plan.
Sub-Brands are commonly used by enterprises for:
- Different business entities (e.g. brand portfolios in M&A firms)
- Departments like Sales, HR, Operations, or Customer Success
- Market-facing units like Airline Divisions, Car Dealership Chains, or Regional Hospitality Brands
Each Sub-Brand has its own identity and may operate independently, but still shares governance from the Primary Brand.
What Is a Workspace? #
A Workspace is a localized or specialized unit inside a Sub-Brand — typically used for team management, location-specific access, or operational grouping.
You define the name and purpose during onboarding (e.g., “Chicago Office”, “Maintenance Division”, “Oil Field 47”)
Each Workspace can have:
- A custom name
- An optional physical address
- An optional website or internal portal URL
Workspaces are essential for:
- Assigning team members to the correct location or function
- Enforcing access levels for data security
- Categorizing Blocks (datasets) for AI access
Why This Structure Matters #
Using this hierarchy ensures:
- Access Control: You decide who can see what, at every level.
- Data Precision: Ex.Brain only references Blocks the user is allowed to access.
- Scalable Setup: You can grow or restructure your organization easily.
Example:
A private equity firm managing 8 manufacturing companies can structure:
- One Primary Brand for the firm
- One Sub-Brand per acquired company
- Multiple Workspaces for different factories or departments
This way, a regional HR manager in Company A won’t see Company B’s records — unless permission is granted.
This way, a regional HR manager in Company A won’t see Company B’s records — unless permission is granted.
Brand Hierarchy Summary #
Level | Example Name | Role & Purpose |
Primary Brand | Zenith Holdings Ltd. | Master account, billing, company identity |
Sub-Brand | Horizon Airlines | Operating unit or subsidiary |
Workspace | JFK Airport Crew | Location, department, or specific team |
Pro Tip:
Before inviting your team or uploading sensitive files, take a few minutes to build this structure thoughtfully. A clear hierarchy makes user management and data access simple and secure.