Sub-Brands are the second layer in your company’s Brand Hierarchy—directly below the Primary Brand. They’re ideal for large organizations that operate across multiple business units, geographic regions, or corporate entities. Whether you’re managing hotel chains, senior living communities, dealership networks, or distinct holding companies, Sub-Brands help structure your data, permissions, and teams in a clean, scalable way.
Each Sub-Brand has its own logo, description, and Workspaces, allowing you to maintain control and clarity across the organization.
➕ How to Add a Sub-Brand #
Step 1 – Open the Sub-Brand Management Page #
- Click the three-dot menu (⋮) in the side menu
- Select Business Settings
- Navigate to the Sub-Brands section
Step 2 – Click “Add Sub-Brand” #
You’ll be presented with a form to define the Sub-Brand’s identity and functionality.
Tip:
You can optionally select checkboxes to automatically generate default Departments and Block Categories for this Sub-Brand.
- If you enable these options, Ex.Brain will create a starter structure for you
- If you leave them unchecked, you’ll need to set up Departments and Block Categories manually later
Fields to Complete:
Field | Description | Required? |
Sub-Brand Name | A unique name (e.g., division, business line, or franchise entity) | ✅ |
Sub-Brand Logo | Upload a logo (JPG or PNG). Recommended format: square (e.g., 500x500px) | Optional |
Email Address | Contact or operational email address for alerts or notifications | Optional |
Description | Briefly describe the function or role of this Sub-Brand within your company | Optional |
Example:
“Oversees premium auto dealerships in the western U.S. region.”
“Manages resort operations across the Caribbean.”
How to Edit a Sub-Brand #
To update a Sub-Brand:
- Go to the Sub-Brand list in Business Settings
- Click the Edit icon (pencil) next to the Sub-Brand you wish to modify
- Update any of the available fields
- Click Save
How to Delete a Sub-Brand #
To safely delete a Sub-Brand:
- All of its Workspaces must first be deleted or reassigned
- If any Workspace within the Sub-Brand contains:
- Linked Blocks
- Assigned Employees
- Active Access Roles
- Linked Blocks
…you’ll see a warning message
You must resolve these dependencies before deletion is allowed.
Best Practices & Strategic Tips #
- Use descriptive and recognizable names:
Examples:- “Hilton Resort Operations – West”
- “North America Sales Division”
- “Eastern Refining Group – Chevron JV”
- “Hilton Resort Operations – West”
- Upload distinct brand logos to visually differentiate Sub-Brands
- Create one Sub-Brand per core unit:
- For hotel groups → by property region or ownership entity
- For M&A firms → by portfolio company
- For airlines → by operations region or fleet business line
- For dealerships → by auto brand or geography
- For hotel groups → by property region or ownership entity
🚫 Avoid duplicate names across Sub-Brands and Workspaces—it can cause confusion during reporting.
You’re All Set!
You’ve now structured your business with clarity and control. Sub-Brands serve as the foundation for organizing teams, permissions, and operational blocks within your growing organization.